News & Insights

iVi by Lumirah Wins Best of Show at InfoComm 2025

iVi was awarded Best of Show at InfoComm 2025, recognised for its innovative beam-splitter technology that enables true eye contact in video communication.

iVi Returns to InfoComm 2025: Virtual Just Got Personal

After a standout debut, iVi returned to InfoComm with an expanded booth, live demonstrations, and new partnerships with leading telehealth platforms.

The First iVi: Revealed at CES 2024

Before the awards and the anodised aluminium, there was a prototype in Las Vegas. The earliest iVi made its first public appearance at CES 2024, demonstrating eye-to-eye teleconferencing to the world for the first time. Geekazine caught the original reveal on camera.

Patients read empathy in your eyes

In videotaped clinical encounters, researchers measured which nonverbal behaviours predicted how empathic patients judged their clinician to be. Eye contact came out on top: more clinician gaze meant higher perceived empathy and connectedness, independent of what was said. When patients decide whether you care, they look at where you're looking.

Montague, E., Chen, P., Xu, J., Chewning, B., & Barrett, B. (2013). Nonverbal interpersonal interactions in clinical encounters and patient perceptions of empathy. Journal of Participatory Medicine, 5, e33.

Your brain is wired for eye contact

Neuroscientists Senju and Johnson show that direct gaze activates the brain's social network through a fast, dedicated pathway, and that newborns orient to eye contact from their first days of life. Eye contact isn't a social nicety we learn. It's a biological signal we're built to respond to.

Senju, A., & Johnson, M. H. (2009). The eye contact effect: Mechanisms and development. Trends in Cognitive Sciences, 13(3), 127–134.

In telehealth, gaze angle changes everything

Researchers at Toronto's University Health Network filmed clinicians at different camera angles and asked observers to judge the eye contact. At a 7-degree gaze angle, 87% perceived better eye contact than at 15 degrees, and 92% said the difference would matter to them as patients. The closer the camera sits to the eyes on screen, the more present the clinician feels. This is the problem iVi's optics eliminate entirely.

Tam, T., Cafazzo, J. A., Seto, E., Salenieks, M. E., & Rossos, P. G. (2007). Perception of eye contact in video teleconsultation. Journal of Telemedicine and Telecare, 13(1), 35–39.

Why eye contact runs every conversation

In the most cited review ever written on the subject, psychologist Chris Kleinke maps forty years of research into a simple conclusion: gaze is how humans signal attention, build intimacy, establish credibility, and persuade. People who make more eye contact are consistently rated more likeable, more competent, and more trustworthy.

Kleinke, C. L. (1986). Gaze and eye contact: A research review. Psychological Bulletin, 100(1), 78–100.