Privacy Policy
Last updated: March 15, 2026
Introduction
Lumirah Pty Ltd ("Lumirah," "we," "our," or "us") operates the website myivi.com and provides the iVi product and related services. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website or interact with our services.
By using our website, you agree to the practices described in this policy. If you do not agree, please do not use our website.
Information We Collect
Information you provide directly
- Contact form submissions: your name, email address, phone number, and message content.
- Demo booking requests: scheduling information provided through our Calendly integration.
- Partner inquiries: business contact details and company information.
- Email correspondence: any information you share when emailing us at info@myivi.com.
Information collected automatically
- Device and browser information: browser type, operating system, screen resolution, and device type.
- Usage data: pages visited, time spent on pages, click patterns, and referring URLs.
- IP address and approximate geographic location.
- Cookies and similar tracking technologies (see Cookies section below).
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and contact requests.
- Schedule product demonstrations and consultations.
- Improve our website, products, and services based on usage patterns.
- Analyze site traffic and performance using analytics tools.
- Send relevant product updates or communications, only if you have opted in.
- Comply with legal obligations and protect our rights.
Cookies
Our website uses cookies and similar technologies to enhance your browsing experience and gather analytics data.
Essential cookies
These are necessary for the website to function properly. They include cookies that remember your cookie consent preferences.
Analytics cookies
We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect anonymized data about page views, session duration, and user navigation patterns. This data helps us improve our site. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.
Third-Party Services
We integrate with the following third-party services, each governed by their own privacy policies:
- Lumirah Store (lumirah.store): Product purchases are processed through our external store. Payment information is handled by the store's payment processor and is never stored on myivi.com.
- Calendly: Used for scheduling product demonstrations. When you book a demo, your scheduling data is processed by Calendly.
- Google Analytics: Used for website analytics as described in the Cookies section.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy. Contact form submissions and correspondence are retained for up to 24 months unless a longer retention period is required by law. Analytics data is retained in aggregate, anonymized form.
Data Sharing
We do not sell your personal information. We may share your information with:
- Service providers who assist us in operating the website and delivering our services.
- Professional advisors, such as legal counsel or accountants, as needed.
- Law enforcement or regulatory bodies when required by law.
Your Rights Under GDPR
If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your personal data.
- Restriction: Request that we limit how we use your data.
- Portability: Request your data in a structured, machine-readable format.
- Objection: Object to processing based on legitimate interests.
To exercise any of these rights, contact us at info@myivi.com.
Your Rights Under CCPA
If you are a California resident, you have the right to:
- Know what personal information we collect and how it is used.
- Request deletion of your personal information.
- Opt out of the sale of personal information. We do not sell personal information.
- Not be discriminated against for exercising your privacy rights.
To submit a request, email us at info@myivi.com.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Children's Privacy
Our website is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can promptly remove it.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, contact us:
Email: info@myivi.com
Company: Lumirah Pty Ltd
Offices: Las Vegas, NV (United States) and Perth (Australia)